September, 2006 impress communications
702.367.7771/340.6262
Permanent Makeup - Making Life Easier
(Las Vegas) – Gone are the days of meticulously applying makeup before leaving the home, only to have it smudged or gone within the hour. Today, as people find themselves with less and less time to indulge, there are new methods of achieving a fresh and polished look with a minimum amount of effort and time.
Permanent makeup has quickly become a popular alternative for those on the go. Permanent makeup technicians can provide contouring and coloring that people lose with age, as well as general makeup, eliminating the need to wake up and apply lip liner, lipstick, eyeliner, eyebrow definition and more.
Mary Arnold, founder and owner of Las Vegas’ Professional Permanent Cosmetics (sm), deals mainly with women of all ages, some looking for an easier option than putting on makeup every day, and others who have lost coloring or hair as they age. She also works with allergy sufferers, or those with tattoos they wish to have removed or scars needing to be camouflaged. Arnold has also helped with hair simulation and skin re-pigmentation.
Topical cosmetics can cause women with skin sensitivity to experience severe skin discomfort, such as burning, redness, peeling, inflammation, blisters or even hives. Fragrances and preservatives frequently found in cosmetic products can trigger skin irritations. Because cosmetic allergies or irritations often affect the face, lips, eyes and neck, using virtually any kind of makeup can be difficult, which is where permanent makeup comes in. The most common procedures for those prone to allergies have been permanent eyeliner, eyelash enhancements, eyebrows, eye shadow and blush. The procedures are done through a tattooing process, called mico-pigmenation, in which pigments are inserted into the dermal layer of the skin.
While some people undergo permanent cosmetics to simply highlight features or enhance beauty, a growing number of people also use permanent makeup for corrective procedures, such as to camouflage scars or for the removal of unwanted tattoos. Arnold notes that the springtime and summertime have proven an ideal time for her clients to pursue these procedures.
Another group utilizing the convenience of permanent cosmetics is baby boomers seeking to keep a youthful, vibrant look. As women age, it is not unusual for them to develop lighter eyebrows, thinning lips, sunken eyes and age spots. While men mainly want to hide hair loss, some find age spots or have scars they want camouflaged.
“At some point, a number of women can also become too shaky to use eyeliner, lip liner or an eyebrow pencil to restore the eyebrows by hand,” Arnold says. “Permanent makeup and hair restoration can eliminate these problems and keep the baby boomer generation looking its best.”
###
Copyright 2008 Professional Permanent Cosmetics (sm). All rights reserved.