June 18, 2003 Holly Lobelson
impress communications
702.367.7771/340.6262
Permanent Makeup Helps Maintain Beauty for Allergy Sufferers
(Las Vegas) – Tearing, itchy eyes and runny noses are part of the everyday inconveniences of allergy sufferers, including many residents in Southern Nevada who encounter harsh allergy symptoms during the summer months.
For women, this means makeup smears off the eyes and face, creating frustrating daily experiences. But Mary Arnold, founder of Professional Permanent Cosmetics (sm), is taking the problem to heart as she helps hundreds of allergy sufferers with their beauty needs.
“The solution is simple for them,” Arnold said. “Many have been turning to permanent makeup to combat the problem. They no longer need to worry about smearing or smudging after applying their makeup. And better yet, they look great all hours of the day.”
The most common procedures for those prone to allergies have been permanent eyeliner, eyelash enhancements, eyebrows, eyeshadow and blush. The procedures are done through a tattooing process, called micro pigmentation, in which pigments are inserted into the dermal layer of the skin. While some people undergo permanent cosmetics to simply highlight features or enhance beauty, a growing number of people also use permanent makeup for corrective procedures, such as to camouflage scars or cover up unwanted tattoos. Arnold noted that the summertime has proven an ideal time for numerous women to pursue these beautifying procedures.
“Many of my clients have told me they now no longer worry about their makeup smearing off during the spring and summer months as their allergies come into full swing,” Arnold said. “It’s such a pain-free, convenient way to handle the situation, and they feel so much better about themselves physically and emotionally.”
Professional Permanent Cosmetics (sm) provides safe, sterile permanent makeup procedures for appearance enhancement and restoration. The business, located at 6879-B W. Charleston Blvd., also offers cosmetic enhancement for eyebrows, eyelashes, eyes and lips, as well as color adjustments and corrective procedures. The company’s Web site can be accessed at www.makeup-permanent.com. Professional Permanent Cosmetics (sm) can be reached at 702.360.4260.
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