Baby Boomers Turn to Permanent Cosmetics to Enhance Beauty and Restore Self-Confidence
(Las Vegas) – Local businesswoman Mary Arnold has noticed a growing market segment for the permanent makeup industry in recent years – baby boomers.
Arnold, a registered nurse and owner of Las Vegas-based Professional Permanent Cosmetics (sm), said more baby boomers – both men and women - are requesting permanent cosmetic procedures as they enter their 50s and 60s and see their facial features diminish with age.
“I have found baby boomers seek permanent makeup to look and feel better about themselves,” said Arnold. “The industry, in general, is finding an increase in clients in the age bracket. Just like most of us, they don’t want to show their age. Permanent cosmetics can help in a fairly unobtrusive manner.”
With baby boomers growing older, many are turning to permanent makeup, or micro pigmentation, to keep a youthful, vibrant look. As women age, it is common to find lighter eyebrows, thinning lips, sunken eyes and age spots. While men mainly lose their hair, others find age spots or have scars they want camouflaged.
“At some point, a number of women become too shaky to use eyeliner, lip liner or an eyebrow pencil to restore their eyebrows by hand,” Arnold said. “Permanent make-up and hair restoration can eliminate these problems and keep the baby boomer generation looking their best.”
Arnold, a specialist in color adjustments and corrective procedures, said permanent makeup involves colored pigments that are inserted into the dermal layer of the skin. The tattooing process not only enhances eyebrows, eyes and lips, but it also camouflages scars and simulates hair on bald spots on the scalp or beard area.
“One of the most popular permanent cosmetics techniques for men is simulating hair to camouflage or fill in bald spots, thinning hairlines, beards or mustaches,” Arnold said. “By restoring the skin’s natural look and appearance, these procedures really have the ability to restore self-confidence. It’s very rewarding to see someone feel good about themselves again.”
Besides baby boomers, many other age groups benefit from permanent makeup. According to the Society of Permanent Cosmetic Professionals, anyone from the young to the elderly who desire soft, natural enhancements to their appearances are good candidates. It is especially beneficial to people who can’t wear other cosmetics due to allergies and skin sensitivities, active people who want to look their best for activities such as swimming, hiking, biking, tennis, aerobics, and those who don't want to worry about "sweating off" or reapplying cosmetics. Others who seek permanent makeup are the vision impaired who have difficulty applying cosmetics, those with motor impairments such as arthritis, Parkinson’s disease, multiple sclerosis, stroke survivors, and busy people who don’t have time to spend on their makeup.
Established in 1993, Permanent Professional Cosmetics provides safe, sterile permanent makeup procedures for appearance enhancement and restoration. The business also offers cosmetic enhancement for eyebrows, eyelashes, eyes and lips, as well as color adjustments and corrective procedures. The company’s Web site can be accessed at www.makeup-permanent.com. Professional Permanent Cosmetics (sm) can be reached at 702.360.4260.
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