March 17, 2003 Holly Lobelson
impress communications
702.367.7771/340.6262Who’s a Good Candidate for Permanent Makeup?
Professional Permanent Cosmetics (sm) Founder and Nurse Mary Arnold Lists Those Who can Benefit from the Procedures
(Las Vegas) – A vast array of people can reap the benefits of permanent makeup, ranging from senior women wanting to redefine their features to those wishing to camouflage scars. Mary Arnold, a registered nurse for more than 30 years and the founder of Las Vegas-based Professional Permanent Cosmetics (sm), explains some of the types of people who can benefit from the permanent beauty procedures.
- Seniors – Permanent makeup can help senior women highlight
their features that have faded over the years, such as eyebrows, eyes
and lips, and help them recapture that youthful appearance. It allows
them to look their best 24 hours a day and avoid spending their
retirement years primping for an extensive amount of time in the
bathroom. Permanent makeup also helps those who have shaky hands or
with failing eyesight.
- Environmental Allergy Sufferers - Several Southern Nevada
residents are prone to allergies from the dust and pollen in the
environment. Along with allergies come tearing eyes and running noses,
which cause makeup to smear off the face. Permanent cosmetics is a
permanent solution to this problem.
- Skin Allergy Sufferers - For most women, "putting on
their face," or applying cosmetics, is an important step in their
morning routine. However, for those with sensitive skin, this beauty
transformation can prove to be tricky as they do their best to avoid
cosmetic irritation and unsightly breakouts. While some of these women
feel the need to steer clear of make-up altogether, the solution to
protecting their sensitive side could lie in permanent cosmetic
procedures.
- Men - Although a stigma exists that only women obtain
permanent makeup, men are becoming more aware of procedures that are
ideal for them. One of the most popular permanent cosmetics techniques
is simulating hair to camouflage or fill in bald spots, thinning
hairlines, beards or mustaches. In addition, men turn to permanent
cosmetics to enhance thinning eyebrows or to cover scars on the scalp
or body.
- People with Scars - Thousands of people are now turning to
the procedures to camouflage scars from severe burns or reconstructive
surgery, correct skin pigmentation, and restore breast appearance
following a mastectomy for breast cancer treatment.
“We meet each of our clients’ needs and help them achieve their ultimate goals in terms of beauty or skin enhancements,” Arnold said. “I’m pleased to provide them with a safe, sterile environment and create a ‘permanent’ solution to their problems.”
Arnold founded Professional Permanent Cosmetics (sm) in 1993, employing her years of experience as a nurse and knowledge as a medical practice manager to create a quality permanent makeup practice in the Las Vegas Valley. She is a member of the National Cosmetic Tattooing Association, a director and member of the Society of Permanent Cosmetic Professionals, which requires all members to meet the highest standards of safety and technical ability, and a member of the Better Business Bureau, Las Vegas Chamber of Commerce, Women’s Chamber of Commerce, National Association of Women Business Owners and the Summerlin Women’s Club.
Professional Permanent Cosmetics (sm) provides safe, sterile permanent makeup procedures for appearance enhancement and restoration. The business, located at 6879-B W. Charleston Blvd., offers cosmetic enhancement for eyebrows, eyelashes, eyes, cheeks and lips, as well as color adjustments and corrective procedures. Professional Permanent Cosmetics (sm) can be reached at 702.360.4260, or its Web site can be accessed at www.makeup-permanent.com
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