| Aug 14, 2003 | Holly Lobelson impress communications 702.367.7771/340.6262 |
More Men Take Advantage of Permanent Cosmetic Techniques
(Las Vegas) – Permanent cosmetics has grown in popularity for its ability to enhance beauty and hide scars and flaws, but procedures are not only beneficial to women. Mary Arnold, founder of Professional Permanent Cosmetics (sm), said more men are also turning to permanent makeup to look and feel better about themselves.
“Although a stigma exists that only women obtain permanent makeup, men are becoming more aware of procedures that are ideal for them,” said Arnold. “One of the most popular permanent cosmetics techniques is simulating hair to camouflage or fill in bald spots, thinning hairlines, beards or mustaches.”
In addition, men turn to permanent cosmetics to enhance thinning eyebrows or to cover scars on the scalp or body. The hair simulation techniques, which permanently recreate the appearance of hair, involve a tattooing process in which pigments are inserted into the dermal layer of the skin.
“I think there is a common misconception that permanent cosmetics procedures apply only to women,” said Arnold. “Whether it’s enhancing areas of thinning hair or camouflaging scars, an increasing number of men are discovering how these treatments can help them.”
Professional Permanent Cosmetics (sm) provides safe, sterile permanent makeup procedures for appearance enhancement and restoration. The business, located at 6879-B W. Charleston Blvd., also offers cosmetic enhancement for eyebrows, eyelashes, eyes and lips, as well as color adjustments and corrective procedures. The company’s Web site can be accessed at www.makeup-permanent.com. Professional Permanent Cosmetics (sm) can be reached at 702.360.4260.
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