| March 2005 | LVHealth Magazine |
Permanent Cosmetics sees Jump in Popularity, Celebrity Endorsements
(Las Vegas) – THE ART OF PERMANENT COSMETICS was first introduced to the United States 15 years ago. Since then, the demand for the procedure has grown steadily, as actors, musicians, and TV personalities have caught on the benefits.
"Permanent makeup fits into the busy, 'jet-set' lifestyle celebrities are known for," said Mary Arnold, founder and president of Professional Permanent Cosmetics (sm). "The absence of having to constantly reapply lipstick, eyeliner and such, is a plus."
In an industry that thrives on appearance and image, permanent cosmetics procedures treat a wide array of desires. Permanent lipstick, eyebrows, eye shadow, eyeliner, hair simulation, and scar camouflage are just a few of the techniques certified permanent makeup technicians can perform. Celebrities such as Donald Trump and James Brown are converts.
The Las Vegas entertainment scene is experiencing the buzz, as Arnold is ready to meet the heightened demand of business.
"Entertainers and dancers from Vegas' many stage shows could benefit from these procedures," said Arnold. "From the hot overhead lighting to the exertion of performing, permanent makeup can prevent makeup from smearing off their faces."
Arnold, a 25-yer veteran of permanent cosmetics, stresses the importance of selecting a certified cosmetic specialist before undergoing procedures. With a complete understanding of the procedures and sterilizations techniques, Arnold has become well respected in the valley's medical community.
"Unfortunately, in my career I have performed a number of corrective procedures," said Arnold, who is a board member of the Society of Permanent Cosmetic Professionals. "I cannot stress enough the importance of consulting a technician with strong credentials and experience in this field."
Established in 1993, Permanent Professional Cosmetics provides safe, sterile permanent makeup procedures for appearance enhancement and restorations. The business, located at 6879-B W Charleston, also offers cosmetic enhancement for eyebrows, eyelashes, eyes and lips, eye shadow, re-pigmentations, scar camouflage, hair simulations as well as color adjustments and corrective procedures. The company's Web site can be accessed at www.makeup-permanent.com. Professional Permanent Cosmetics can be reached at 702.360.4260.
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